The Google Story
David A. Vise has done a notable contribution to the society by revealing the inside story of Google. It covers the entire history of Google from the day the search idea was conceptualized (even before the organization was named as Google) to the recent times and it even highlights some of the initiatives that Google is taking currently to change the future of mankind.
It covers the personality trait & family background of Sergey Brin & Larry Page (The founders of Google) as well as Eric Schmidt (Who was appointed as CEO and stepped down from this role recently). This helps us to understand the parameters that made them and this organization successful.
The Google word has become a Verb today. People just say if you cannot find something online just Google it. It has impacted our life so much that at times when I cannot find my belongings that I have misplaced; I feel that I would be so happy if I could Google that as well. (This is a business concept for the Google Guys, I would have also banked on it but don’t know how to implement it)
Google has saved a lot of time of every individual. While in college (15 years back), I remember we used to search several books and publications to get some information that was required. This was also true for the working professionals at that time. This used to take us hours. However today searching some books or publications for acquiring some information is so easy & less time consuming because of the digitization that has happened since the search technology was made available. I thank the Google guys for providing us with such a technology that has helped in saving so many hours of the mankind.
This organization has not only made the founders and the employees successful but even the people who followed it have been successful. Several people (Including me) who have helped Google grow and propagated its benefits to others by providing services like
SEO, SEM etc have also grown well in the last decade. If Google continues this trend, it could become synonymous with Growth in some time and the author may have to rechristen this book as “The Growth Story”
